Here at Carpet Fresh®, we believe that your home should always feel fresh, clean, and welcoming. That’s why for over 30 years, we’ve been dedicated to making carpet powders, pet odor eliminators, foams and more that help you easily eliminate odors and stains from your carpets, upholstery, and entire home.
Our journey began back in 1985, when we first introduced our landmark product: Carpet Fresh® powder. This innovative formula used super-absorbent ingredients to effectively lift dirt and stains from carpets, while leaving behind a pleasant, fresh scent. Customers loved how easy it was to simply sprinkle the powder onto their carpet, let it work its magic, and then vacuum it away – restoring their carpets’ vibrancy without having to shampoo.
The tremendous success of Carpet Fresh® powder showed us that we were onto something special. People wanted an easy, convenient way to thoroughly clean and freshen their home fabrics. So we continued developing new products, while constantly improving our original powder’s formula.
In the 1990s, we introduced another game-changing product: Carpet Fresh® pet odor eliminator. With its professional-strength enzymes, this specially designed formula breaks down tough pet stains and odors at the source, for carpets that look, feel and smell cleaner. Today, Carpet Fresh® pet odor eliminator remains a top choice for effectively eliminating even the toughest urine, feces, and vomit stains from carpets and upholstery.
The 2000s brought the debut of another Carpet Fresh® essential: foam carpet cleaners. With just the push of a button, these foams lift dirt and stains to the surface, so they can be vacuumed away. The thick, rich foam penetrates deep into carpets for a deeper clean, while still being easy and mess-free.
Most recently, we’ve focused on developing new formulas to meet our customers’ ever-changing needs. Over the past decade, we’ve introduced:
- Carpet Fresh® for pet stains and odors, specially designed for eliminating tough pet messes
- Carpet Fresh® for high traffic areas, with durable odors and stain fighting power ideal for hallways and stairs
- Carpet Fresh® with Oxi Clean, combining the power of oxygen to lift stains for a superior clean
- Carpet Fresh® scented powders, now available in refreshing scents like Linen & Sky and Spring & Renewal
While our product lineup has expanded dramatically over the years, our commitment to providing easy, effective carpet and upholstery care solutions has remained consistent. We meticulously research and test our formulas, to ensure every Carpet Fresh® product lives up to our high standards.
Our Formula for Success
So what makes Carpet Fresh® the #1 carpet care brand? We attribute our success to three key factors:
1. Powerful Formulas
Our carpet powders, foams, and sprays aren’t just scented – they’re scientifically formulated to refresh carpets down to the base of the fibers. We select each ingredient for maximum cleaning and freshening power.
For example, our pet urine eliminators contain potent enzymes that break down the compounds in urine and feces that cause lingering odors. And our deep cleaning foams use detergents that cling to stains and soils, lifting them to the surface of carpet fibers for easy removal by vacuuming.
We continually work to improve our formulas too. Our R&D team is constantly testing the latest odor-eliminating and cleaning technologies, to keep our products on the cutting edge.
2. Convenience
While powerful cleaning is essential, we also engineer our products to be as easy to use as possible. Anyone can use Carpet Fresh® – no professional equipment or expertise required!
Our classic carpet powders simply require sprinkling onto carpets, waiting 30 minutes as they absorb dirt and odors, and vacuuming away. Foam cleaners also don’t require any special tools – just point and spray. And our pet sprays have batteries included, so they’re ready to eliminate odors immediately.
We design our bottles and packaging to make application straightforward. And our products are formulated to dry quickly after use, so you can get back to enjoying your freshly cleaned carpets fast.
3. Customer-Focused Innovation
Our customers are at the heart of everything we do at Carpet Fresh®. We listen closely to their feedback and needs, then use it to fuel our product development. If there’s a tough new carpet cleaning challenge people are struggling with, you can bet our R&D team is hard at work formulating a solution!
We also know how important value is to our customers. That’s why we offer Carpet Fresh® products to meet every budget. From our price-conscious powders to our premium deep cleaning foams, we have effective solutions for all needs and wallets.
Carpet Fresh® Values
Our mission to help every customer enjoy fresher, cleaner carpets and upholstery shapes everything we do. Here are some of the core values that guide us:
- Simplicity – We believe carpet care should be quick and easy, not complicated.
- Efficiency – Our formulas pack maximum cleaning punch in convenient formats.
- Affordability – We offer solutions for every budget.
- Innovation – We’re constantly developing new formulas and products to meet evolving needs.
- Empowerment – We put proven cleaning power directly in our customers’ hands.
- Education – We provide tips and advice to help people care for carpets and upholstery.
- Trustworthiness – People have relied on Carpet Fresh® for over 30 years because our products work.
- Responsibility – We adhere to the highest standards of quality control and sustainability.
The Carpet Fresh® Family
While our company has grown dramatically over the past 30+ years, we’ve worked hard to maintain a tight-knit, family-like culture. Many of our team members have been with Carpet Fresh® for over a decade, which speaks to our collaborative, welcoming work environment.
Our leadership team brings a diverse set of experiences, but they’re united by a shared belief in our mission and values. At the helm is our CEO Claudia Fields, who previously led new product development and operations prior to taking the reins in 2015. Under her leadership, Carpet Fresh® has continued modernizing through major investments in our digital capabilities and facilities.
Every team member understands the important role they play in bringing our products from initial concept to shelf. Our chemists meticulously formulate new cleaning solutions. Our packaging designers create bottles that are easy to use. Our operations team ensures our products are manufactured consistently and sustainably. And our customer service reps provide helpful advice and support every day.
While carpets are our passion, giving back to our community is our pleasure. We’re proud to partner with local charities and volunteer groups. And we have an internal 501(c)(3) nonprofit organization through which team members can direct donations. Everything we do is grounded in helping build stronger connections – whether within our company walls or beyond.
The Future Is Fresh
As we look to the future, our vision remains the same: to create innovative solutions that help every home feel fresh, clean and welcoming.
We’ll continue listening closely to our customers and evolving to meet their needs. Expect to see even more specialty formulas tailored to specific cleaning challenges. And we’re exploring natural, plant-based formulas as part of our commitment to sustainability.
One thing that won’t change is the Carpet Fresh® promise: to deliver straightforward carpet care products that make it easy for you to eliminate odors, lift stains, and refresh the look and feel of your carpets. We’ll always focus on convenient, effective formulas you can trust.
After over 30 years at the forefront of our industry, we’re still as committed as ever to our mission. We can’t wait to introduce the next generation of freshness-boosting innovations!
So if you’re looking for an easy way to clean and freshen your home’s carpets, upholstery, and beyond, choose Carpet Fresh®. Discover why we’ve been America’s #1 carpet care brand since 1985. Our formulas make it simple to eliminate odors, lift stains, and leave carpets looking and smelling fresh.
Visit thecarpetfresh.com to learn more about our full range of freshening and cleaning products. Or find us at most major retailers – just look for the iconic blue bottle! We’re ready to help you easily restore the look and freshness of your carpets.
