At Carpet Fresh®, we respect the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and protect your personal information when you visit thecarpetfresh.com (the “Site”) and when you purchase Carpet Fresh® products.
Information We Collect
We collect both personal and non-personal information from Site visitors:
Non-Personal Information
- Site Usage Information: We may track and analyze non-identifying, aggregate usage and volume statistical information from our visitors and customers including pages accessed, links clicked, viewing times, etc. This data helps us improve our Site’s structure, design and usage.
- Cookies: We may use session ID cookies and persistent cookies. Session cookies expire when you close your browser. Persistent cookies remain on your computer or device until you erase them or they expire. We use cookies to store your preferences, record session information and enhance your experience using the Site. You can disable cookies through your browser. Disabling cookies may limit your ability to use certain features of the Site.
Personal Information
- Order Information: When you purchase a product, we may collect your name, email address, mailing address, phone number, payment card information and related billing/shipping details. We use this to process and fulfill your order, notify you of order status and contact you about the order if needed.
- User-Generated Content: If you post a product review, testimonial or other user-generated content (UGC), we collect the content, date/time stamp, your first name and last initial, city and state. We display this publicly along with your content. We do not share email addresses or other private information included in UGC.
- Sweepstakes/Contests: For some sweepstakes and contests we may collect your name, email address, street address, phone number, date of birth and other information required to administer the sweepstakes or contest, notify winners and fulfill prizes. It will be disclosed at the point of data collection what information is required vs. optional.
- Consumer Inquiries: When you contact us with questions or feedback, we collect your name, contact information and details about your inquiry in order to respond. We may retain this information to assist you in the future.
- Online Forms: We collect information you enter into forms on our Site, such as contact/inquiry forms, registrations, surveys, sweepstakes entries, order forms, etc. We use this as needed to respond to and fulfill your requests.
How We Use Your Information
The main ways we may use your personal information include:
- Processing orders and fulfilling products
- Administering contests, surveys or sweepstakes
- Responding to consumer inquiries and requests for information
- Sending marketing communications related to new products, promotions, etc. (you can unsubscribe anytime)
- Improving the Site, product lineup and your experience with Carpet Fresh®
- Blocking disruptive use and protecting the safety of our Site and users
- Analyzing Site usage statistics and metrics to improve the Site
- Complying with legal obligations
When We Disclose Your Information
We do not sell your personal information. We only disclose it in these limited scenarios:
- Service Providers: We may share your data with contracted service providers that perform services on our behalf like order fulfillment, website hosting, email distribution, payment processing, prize fulfillments, etc. They are required to ensure data is kept secure and not used for any other purpose.
- Giveaways/Contests: When you win a giveaway/contest, we collect and disclose only the minimum information required by the prize partner to fulfill and deliver your prize.
- Legal Requirements: We may disclose information about you if required to do so by law or legal process. We may also disclose information to assist in fraud investigations.
- Business Transactions: If we are involved in a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets, your information may be sold, disposed of, or transferred as part of the transaction.
Your Data Rights and Choices
You have the following rights and controls over your personal data:
- Marketing Opt-Out: You may opt-out of receiving our marketing communications at any time via the unsubscribe link in emails or by emailing [email protected].
- Modify/Delete Information: You may modify or delete your registered account information and online account details at any time by logging into your account. You can delete your account by emailing [email protected].
- Obtain a Copy of Data: You may request a copy of your personal data we have collected by emailing [email protected].
- Have Data Erased: You may request that we erase certain personal data we hold about you by emailing [email protected].
- Object to Processing: You may ask us to stop using or limit our use of your personal data in certain circumstances by emailing [email protected].
We will comply with your requests in accordance with applicable law. Requests may be limited or denied under certain legal grounds.
How We Secure Your Data
We use industry standard security measures to protect your data. This includes technological safeguards like encryption, password protection, firewalls, SSL, and physical security measures like restricted facility access. We conduct regular security reviews and audits. However, no method of transmitting or storing data online is completely secure. We cannot guarantee the absolute security of your information.
Changes to This Policy
We may occasionally update this Privacy Policy to reflect changes in data practices. If we make any material changes, we will update the Effective Date at the top of this page and notify you through the Site or by email. We encourage you to review this policy periodically.
Children’s Privacy
Our Site and products are not directed at children under age 13. We do not knowingly collect any personal information from children under 13 without parental consent. If we learn we have collected personal data from a child under 13 without parental consent, we will take steps to delete it. If you believe we may have personal data from someone under 13, please email [email protected].
International Data Transfers
We are headquartered in the United States. Any personal information provided to us is stored on U.S.-based servers. If you live outside the U.S., by using our Site you consent to the transfer and processing of your data in the U.S. We utilize standard contractual clauses approved by the EU Commission to ensure adequate safeguards are in place for international transfers of data collected from the EU.
California Privacy Rights
Under California law, California residents have certain privacy rights, including:
- The right to know the categories and specific pieces of personal data collected, as detailed above.
- The right to delete your information, with exceptions.
- The right to opt-out of sale of information. We do not sell your personal information.
- The right to non-discrimination if you choose to exercise your privacy rights under CCPA.
To exercise any of these rights, email [email protected] or call 1-800-555-1234. You may designate an authorized agent registered with the CA Secretary of State to make requests on your behalf.
How to Contact Us
If you have any questions about this Privacy Policy or use of your data, please contact us:
Carpet Fresh®
123 Main St.
San Francisco, CA 94105
Email: [email protected]
Phone: 1-800-555-1234
Thank you for taking the time to learn about our Privacy Policy. Our goal is to make Carpet Fresh® a trusted household name by always respecting your privacy. Let us know if you have any other questions!
